


At the Air Cargo & Logistics Development (China) Forum 2025, organized by Wernosa and held on 18–19 September 2025 in Shanghai,
Mr. Mathieu Sérafimoff, Managing Director of Aeris Logistica consulting and Managing Partner at SkyForge Consulting, delivered an insightful presentation on how to scale e-commerce operations globally with a focus on Europe.
Key Insights from His Session:
1️⃣ Global E-commerce Surge – E-commerce is no longer just a trend but the backbone of modern trade, with projections to exceed $5 trillion by 2025. Mathieu discussed how this surge is reshaping logistics and the need for a more sophisticated supply chain approach.
2️⃣ Cross-border Trade Growth – European cross-border revenues are expected to surpass $1.2 trillion in 2025. Mathieu emphasized the importance of building trusted bridges to support this growth.
3️⃣ Navigating European Regulatory Complexity – He highlighted the challenges and opportunities within Europe’s regulatory environment, including VAT, customs reform, and compliance with local consumer protection laws.
4️⃣ Strategic Partnerships for Scaling – Success in Europe relies on trusted partnerships, transparent compliance, and the ability to adapt to decentralized fulfillment networks, ensuring scalable operations.
5️⃣ Smart, Fast, and Clean Growth – Mathieu’s message was clear: scaling e-commerce requires smarter, faster, and cleaner growth strategies, transforming policy into growth opportunities.
Mr. Mathieu Serafimoff’s Message – Building resilient, trusted, and scalable cross-border e-commerce operations is not just a business goal but a necessity for future success in a rapidly changing global market.
Swipe to see highlights from Mr. Serafimoff’s session, focusing on the global e-commerce surge, European regulatory landscape, and the role of strategic partnerships in scaling operations.
Air Cargo & Logistics Development (China) Forum 2026
Organised by Wernosa
For partnership & participation: info@wernosa.com
More details: www.wernosa.com
Date and venue to be announced soon
#Ecommerce#CrossBorderTrade#SupplyChainInnovation#AviationEventsAsia#EcommerceLogistics